Our bot indexes fresh, accurate information. By inputting a paragraph into the tool, users can receive a rewritten version that offers improved clarity, structure, and overall quality. The Keyword Difficulty score is based on a weighted average of the number of referring domains to the top 10 search results. 200k+ SEO professionals across the world use it in their daily work. Shrnutí recenze. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. See where your competitors. Sidebars. Summary. The results can be downloaded as a CSV, and are also available on the dashboard. Standard: $199 per month when. About. Start 14 Days Free Trial with 30+ SEO Features. Ahrefs Keyword Generator. Most businesses paying a monthly retainer for SEO will pay between $500 to $1,500 per month. Creating, editing, uploading, publishing, and marketing all of your content. On the bright side, this traffic is usually easy to reclaim. Browser-Based Link Checker Tools. Get ranking updates for desktop and mobile. This is a mistake because: SEO works best if you create content that serves the intent of the searcher from the start. 内部反向链接. T. 340. Broken links. Free Keyword Generator with up to 150 keyword suggestions; Keyword Difficulty Checker with difficulty score and SERP analysis for the top 10 results. Ahrefs leadership is once again calling out Semrush for making “7 shameless edits” to an Ahrefs vs. Ahrefs will start tracking data and will send you regular updates. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs. Sometimes, long-form content is overkill and a waste of resources. Here, 35% represents the amount of clicks that you can generally expect to get when ranking #1 for a search term. Bezstronna Ahrefs Recenzja: Kluczowe Funkcje i Ceny 2023 Ahrefs - Najlepsze narzędzie SEO na rynku. Reasons for Choosing Ahrefs. Keywords Explorer helps you determine how hard it would be to rank in the top 10 search results for a given keyword. Pero, ¿cómo puedes optimizar el contenido para. Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. Keyword research, position tracking, competitive analysis, and on-page optimization are just some of the tools Ahrefs is armed with. 2. It's no secret that Ahrefs is one of the most popular SEO tools on the market. Construct regex. 查看您的竞争对手的哪些关键词在搜索中获得排名，以及每个关键词给他们带来多少流量。. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Ideally, a good affiliate niche has these: Your own interest*. Los equipos de growth marketing pasan por lo que se conoce como el ciclo del growth hacking. Access Ahrefs Free Account with limited features without any credit card. This penalty results in a dramatic drop in rankings and organic traffic loss. Explore organic and paid traffic metrics for any website using Site Explorer. Using Ahrefs’ Rank Tracker –. If your page isn’t ranking where it should, you can always improve it. Kamu bisa memilih ingin mendapatkan laporan harian, mingguan, atau bulanan. Information Technology and Services, 1-10 employees. It’s highest-tier plan is $499/month. SEMrush is one of the most popular SEO tools on the market. Here are five steps to build your new lead generation website: Step 1. Find rankings for specific keywords using the inbuilt filters and search functionality. 翻译：我们一直在发现新的失效链接。. Ahrefs har en sektion der hedder “Content Explorer” som er mindst ligeså meget værd som deres evne til at finde backlinks, eller til at finde søgeord med deres “Keywords Explorer”. Download the CSV for the relevant report in Ahrefs and send it to a freelancer. SEO drives 1,000%+ more traffic than organic social media. So if you want an Ahrefs alternative with a list of similar features, I recommend trying SEMrush. These seven tactics will show you how. Det viktigaste som Ahrefs gör är att de backar upp sin programvara med fantastiskt användbart innehåll på deras blogg och YouTube-kanal. Ahrefs used to have a straightforward pricing model: if you signed up to Lite, you got featured in Lite. BenchmarkEmail. Following this blog can make your and your pet’s life easier and more enjoyable. A few tricks can make your work more efficient and your campaigns more effective. Ahrefs offers four pricing plans which include: Lite: $99 per month when billed monthly and $83 per month when billed annually. However, a bad bot may also attempt to steal data or scrape content from your site. Ahrefs’ dataset is probably the best of all SEO tools. Rank Tracker lets you monitor your Google rankings on desktop and mobile across 190 countries. Let’s begin. Select a few top-ranking pages in the SERP overview. In your WordPress dashboard, head over to Plugins > Add new. The URL Profiler can access the Ahrefs API to rapidly extract link. Por ejemplo, si estabas buscando comprar una nueva. 3. It will show whether each final redirected URL contains a link back to your site. Select the country you want to see rankings for. Local intent means that searchers want to shop nearby. Benefits of keyword mapping. As one of the top-rated SEO software, Ahrefs helps you plan, maintain, and track your SEO strategies. Look for unlinked mentions of your organization (and turn them into links) Nonprofits and charities commonly use PR. Monitor Backlinks claims to have “The best monitoring tool for backlinks and keywords, period. Email Marketing Certification by HubSpot. Campagna SEO. If you've spent time researching SEO software tools, you've probably come across Ahrefs. Internal links are links from one page on the same domain to another. Coffee drinker, rock-n-roll listener, heavy book reader, truth-seeker, and avid traveller. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. Eso es por lo que tenemos cientos de posts de blog. Ahrefs pozwala nam na usprawnienie wszystkich naszych wysiłków SEO. There are two main ways to spy on your competitor’s website traffic and rankings: Using Ahrefs’ Site Explorer – Best for quick checks. Ahrefs is a well know tool worldwide and is used by hundreds of thousands of users worldwide including the giants like Netflix, UBER, Linked In, Adobe, Facebook Etc. It was launched in June 2005 as Sitemaps, an XML tool. A sitemap is a file stored on your server that tells search engines where to find important content on your website. The second value proposition is Ahrefs’ unique reports. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. 1. Ahrefs’ Domain Rating (DR) is an indicator of a domain’s traffic-generating potential, as it takes into account both its backlinks and the number of referring domains. Format, cite and categorize. To check a query for local intent, Google it and check the results. It can be used for keyword research, competitor analysis, and backlink monitoring. İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. Maile Waite, İçerik Müdürü & SEO, CloudApp. In all fairness though I'm also annoyed with Semrush because it seems after a similar hefty fee, a lot of the data I find useful costs an additional fee. Campagnes promotionnelles. November 10, 2022. ) 🔸 Structured data (schema) checker 🔸 Broken link checker 🔸 Link highlighter 🔸 Redirect tracer 🔸 User-agent switcher 🔸 Country changer for search results 🔸 Domain highlighter for. com Visit this website Write a review 2. Using keyword research tools. Jako marketer SEO od dawna chciałem napisać recenzję Ahrefs. 1. 你还可以单击并展开它以查看完整的头部响应，这有助于解决许多技术问题。. 查看您有排名的所. Learn more here. Site Audit automatically groups issues by type and pulls printable reports – all fully visualized with colored charts. Ahrefs’ crawler is the second most active after Google’s, and our backlink index contains over 3 trillion live backlinks. Jasper Ai (Formerly known as Jarvis)Jasper is a content writing and content generation tool that uses artificial intelligence to identify the best words and sentences for your writing style and medium in the most efficient, quick, and accessible way. Use the tactics above to improve your chances of getting that click. Otherwise, ask them to remove them. 如何创建SEO友好的URL. Majestic has by far the cheapest paid plans: (Starting at only $50 per month. 2. Boost important pages with internal links. The user-interface is intuitive and user-friendly, making it. Let’s face it: You can build links without Ahrefs, but you probably wouldn’t want to. Talk to our advisors to see if Ahrefs is a good fit for you! Najważniejszą rzeczą którą robi Ahrefs jest wspieranie swojego software’u świetnymi wpisami poradnikowymi na ich blogu i filmami kanale YouTube. SimilarWeb is one of the most widely used competitor analysis tools on the market. Ahrefs has been an exceptional experience for me. If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. Hit “Compare”. Updated: November 1, 2023 11 min read. Ahrefs is a SaaS company. DZone is a social bookmarking site for software developers where you can find programming, web development, and DevOps news tutorials. To do this, start by heading to Site Audit, click on + New project, and allow Ahrefs to authorize your account. Ahrefs Webmaster Tools offers essential insights into your website’s health and performance, making it a must-have for. Ahrefs is an excellent ecommerce SEO tool that can help you with keyword research, competitor analysis, link building, and a lot more. Enter any website’s URL. Map your customer’s journey. Crawlers are most commonly used as a means for search. 1. Ahrefs offers four plans that range from $83 USD ($124. In fact, it's often considered the gold standard regarding link-building and keyword research. Ahrefs’ Paraphrasing Tool uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. Ze statystyk pozyskanych przez Bright Local wynika, że 44% konsumentów regularnie zapoznaje się z opiniami na temat firm w internecie. Ahrefs is for you if… You’d like to focus on off-site SEO. Check your website for 140+ pre-defined SEO issues. It also gives you more data that you can use to find ways to increase your traffic. Search visibility measures how visible your brand is in the market. Seed keywords are the starting point of your keyword research process. Download and follow the template. Refresh pages with outdated information. El SEO (Search Engine Optimization) es la práctica de optimizar el contenido para ser descubierto a través de los resultados de búsqueda orgánicos de un motor de búsqueda. There are two ways to do SEM. It depends on how much time and effort you put into your business and. Some of the key use cases: Find content gaps between you and your competitors to get new content ideas. The generated text combines both the model's learned information and its understanding of the input. Michael G. Ranking high gets you. One way to do this is to sort by organic traffic from high to low. Google Primer: Marketing & Measurement. B. Tento sprievodca je zadarmo. Indexability issues. Find topics with search traffic potential. What it is: Ahrefs is a premium SEO platform with various tools that measure and report on SEO performance. They define your niche and help you identify your competitors. The first-time setup wizard will. It is a phenomenal ecommerce SEO tool that you can use to quickly and efficiently conduct a comprehensive SEO audit of your ecommerce store. HARO and journalist requests – Contribute an “expert quote” for their article. 2. 8 of the best Semrush alternatives and why they excel. SE Ranking 3. 在此处注册可让您访问 Ahrefs站长工具（AWT） ，这是我们对Google Search Console局限性的回答。. Decide on your main type of content. 4. Today, I’m going to dive into how you can discover the most lucrative affiliate marketing and blogging niches using Chat GPT and the innovative power of AI. Which makes comparing their pricing to Semrush a little more complicated. Recenzja SpyFu, ceny, funkcje z zaletami i wadami. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. În partea de sus, suntem întâmpinați cu Prezentare. HTML tags: missing, duplicate or non-optimal length of title tags, meta descriptions and H1 tags. From the moment I started using the platform, it became evident that Ahrefs is designed very well. 100 websites. 在对站点进行任何更改之前，你需要在测试站点中测试. Keyword Quality - 95. Let’s kick this off with the dealbreaker. Ahrefs offers a range of SEO analysis tools to help you carry out competitor research, find keyword ideas, scan your site for any SEO problems, monitor your ranking progress, and find linking opportunities. 监控您网站的SEO运行状况. New to Ahrefs or feeling a little lost? Start here ;) By Helen and 7 others 8 authors 22 articles. 虚荣指标无法为你提供做出明智的营销决策所需的信息，甚至会导致你将资源投入对业务没有帮助的事情中去。. If we want to find keywords phrased as a. Rank in organic search for valuable keywords. They are offering a 14-days exclusive free trial on their pro plan. Updated: April 25, 2023 12 min read. Ahrefs is pretty much how we gain success with SEO. 所以，你需要选择一些有效的营销指标，将其与总体营收目标联系起来。. Here’s how to execute the second method: Go to Ahrefs’ Keywords Explorer. 索引中的页面. SEMrush and Ahrefs are among the most popular tools in the SEO industry. Backlink analysis is powered by its backlink index, that’s the largest one you can find online. Ahrefs’ SERP ranking tools are well organized, and it’s easy to get quick insights on a SERP. Svoje služby dělí do čtyř tarifů – Lite, Standard, Advanced, Agency. For example, the site:. On top of that, you can also use Ahrefs to do keyword research for Google, YouTube, and even Amazon. As with many things in SEO, it depends. Ahrefs and Semrush pricing Ahrefs. In simple terms, a penalty is a “punishment” manually imposed on a website by Google’s webspam team. It also offers four pricing plans as WriterZen, but Ahrefs is more costly, with prices ranging from $99 for the Lite plan to $999 per month for the Enterprise plan. Ahrefs’ Free Keyword Generator. PPC (Pay-Per-Click) marketing is a form of online advertising where advertisers pay a fee each time someone clicks their ad. It does this by calculating a Keyword Difficulty score from 1 to 100, with 100 being the hardest. Ahrefs offers tools for link building, site audits, competitor analysis, page rank tracking, and keyword research across various search engines to help you optimize your website. 例如，如果你为 ConvertKit 工作，那么你可以会寻找 MailChimp 的竞争对手信息。. SEMrush and Ahrefs are among the most popular tools in the SEO industry. To nie je samozrejme tak jednoduché, pretože na to nestačí len nástroj, ale potom aj tvrdá SEO práca. Mejora tu ratio de clicks con un título atractivo. The Ahrefs Certification Course will teach you how to use Ahrefs’ tools, data, and SEO metrics to improve SEO for your website. , WordPress), navigate to the old post, then delete the old content and replace it with the new. Semrush offers a 16% discount if you pay in advance for a year. It’ll show the basic information, like keyword rank, average position, and some historical metrics. The buyer’s journey is broken down into three stages: Awareness. 这个工具不只是告诉你你的网站有什么问题。我还可以使用Ahrefs做什么？ 超越技术层面。找出类似的东西： 在Google搜索中出现时：您网站所排名的关键字 您最受欢迎的页面：您网站上哪些页面的访问量最多 谁链接到您：您的外链来自哪些网站和页面 您的主要竞争对手：哪些网站在争夺相同的关键字在 Ahrefs 的全方位营销战略中，数字广告是流量的辅助来源。多亏了点击付费广告，我们可以接触到以前没有接触过的人，或者与已经了解我们品牌的人建立另一个接触点。 这里有一个用来推广内容的广告的例子。The 7 Best Ahrefs Alternatives. Jaaxy Review. Generate hundreds of free keyword ideas for Google, Bing, YouTube, and Amazon, complete with monthly search volumes and Keyword Difficulty scores. 9. Standard: Ten plan kosztuje 179 USD miesięcznie i oferuje następujące. For example, these three pages all rank on the first page for “best brooks for flat feet”:Plan, create, and publish. What is Ahrefs? Ahrefs is a powerful SEO tool that is designed to help website owners improve their online presence. 7. You can also check if there’s a more popular topic (traffic-wise) that you could. Ahrefsは長年にわたり、私たちのSEOツールベルトの中で最も重要なツールです。ランク追跡のような基本的なものから、プロレベルのバックリンクインサイトまで、Ahrefsのおかげで私たちはより効率的で効果的なSEOを行うことができるようになりました。 Ahrefs is a digital marketing tool that is used to analyze websites’ link profiles, keyword rankings, and SEO health. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Conversions. Which is half the price of Ahrefs’s $999/month “Agency” plan. Easy and quick set-up Get started in less than 5 minutes. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Semrush, on the other hand, has a free version. Ahrefs began as a backlink analysis tool, but overtime, it bloomed into a full-fledged SEO tool suite spanning every facade of digital marketing. You also agree to: (a) provide true, accurate, current and complete information about yourself as prompted by any applicable Service's registration form (the "Registration Data") and (b) maintain and promptly update the applicable Registration Data to keep it true. Updated: September 9, 2022 17 min read. 只需将竞争对手的域插入 Ahrefs Site Explorer （网站分析），然后查看 Competing Domains（竞争域名） 报告。. Encontrar o ajuste do produto ao mercado. If you're a professional SEO or trying to do digital marketing on your own, at some point you'll likely consider using a tool to help with your efforts. 去年，我们将网站的自然搜索流量提高了250％。. The generated text combines both the model's learned information and its understanding of the input. How you do that depends on the channel you’re creating content for. So if you lack experience in SEO tools like Ahrefs, I have selected 11 simple and super actionable use cases that you can try right now and get immediate value from. 5. 1. Now there is no way for you to try out. Adjust the mode to see keywords for the entire domain, a path, or the exact URL. , Domain Rating). Look for irrelevant redirects. A small team passionate about technology and SEO. It doesn't matter if you know nothing about SEO. Ahrefs prichystal pre svojich zákazníkov, ale valstne pre všetkých užívateľov internetu kompletného sprievodcu SEO problematikou – Ahrefs Learn SEO . 2. Passo 4. Which makes comparing their pricing to Semrush a little more complicated. Campagna di PR. 7 Ratings Breakdown 5 (407) 4 (108) 3 (9) 2 (0) 1 (3) Secondary Ratings Ease-of-use 4. 31. Ahrefs to jedno z najbardziej zaawansowanych narzędzi SEO dostępnych na rynku. 1. Ever!,” the latest Netflix holiday film from the director Mary Lambert (“Under the Cherry Moon,” “Pet Sematary”). These are easy to spot, especially if you have access to backlink tracking software such as Semrush or Ahrefs. Just type in a broad keyword like “drone,” hit “Find keywords,” and you’ll see the top 100 most popular keywords. Ahrefs’ Outline Generator can be immensely helpful for students, researchers, and academics who need to organize their thoughts and create a well-structured outline for their academic papers. Sidenote. Be more effective than ever! Ahrefs’ Paragraph Rewriter can be beneficial for content creators, editors, or writers who need to enhance or refine their written content. Lewat hal tersebut, Anda bisa tahu seperti apa kualitas domain website. Regularly refresh your content. Enter your target keyword. 9 października 2023 r. Ahrefs je komplexný SEO nástroj , s ktorým je možné zvyšovať návštevnosť z organického vyhľadávania. The Ahrefs crawler is the second most active crawler in the world (only Google’s crawler is more active). Longtail Pro 12. Ahrefs’ Free Keyword Generator. Keywords that contain your seed in the order it's written. It features data straight from Google, so many SEOs believe it’s the most accurate source for some metrics,. Serpstat. The tools you will need are Google Search Console (GSC) and Ahrefs Webmaster Tools (AWT). If you’re running a technology or programming-related website, you should definitely join DZone. "Great tool for SEO and Ranking ". Part of this research involves finding the right keywords, coming up with the best structure. 因此，让我们专注于新文章和页面。. 3. Includes keyword research for YouTube, Amazon, and Bing. Traffic. Check for local intent. Enter any broad topic into Keywords Explorer to see thousands of relevant keyword ideas in seconds. If you want to learn SEO, you’ve come to the right place. Ahrefs' keyword database has 19. Let’s get specific, and look at eight very different, very useful sources of inspiration for your content marketing. Ahrefs Free SEO Tools 7. Reaching out to people for promotion. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. Ubersuggest has a free version that is useful. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. Go through the list and pick out those relevant to your site. There’s a 7-day trial for $7 for the Lite and Standard plans. There’s even a free option, Ahrefs Webmaster Tools, available to. We build products that are both meaningful and easy to use, and move fast to give our customers what matters. An SEO consultant assists businesses in improving their websites’ visibility in search engines like Google. Ahrefs计划包括使用我们所有工具的权限。. A meta redirect, also known as a meta refresh redirect, instructs a web browser to navigate automatically to a different webpage after a certain amount of time. AHrefs categorizes links in follow, nofollow, educational, governmental links, etc. Both companies have been in business for years and have thousands of customers per month. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion. Gere centenas de ideias de palavras-chave gratuitas para o Google, Bing, YouTube e Amazon, completas com volumes de pesquisa mensais e pontuação da Dificuldade da Palavra-chave. Search visibility. Run a crawl of your website. SEO Powersuite 11. Ahrefs es de las herramientas SEO integral útil para analizar la visibilidad de un sitio web en varios motores de búsqueda, así como en las redes sociales. e. Both companies have been in business for years and have thousands of customers per month. 你可以通过 Fetch as Google （模拟谷歌抓取）功能，来提交你的单个页面网址。. 1. Incrementar las ventas del producto XYZ en el segmento de grandes empresas en Estados Unidos de 1 millón de dólares a 1,3 millones a finales de 2021. We looked at how much affiliate marketers make and found that, on average, affiliate marketing bloggers make between $30,000–$50,000 per year. Set up a free Ahrefs Webmaster Tools (AWT) account and crawl your website with Site Audit. Draft your page. Here’s the quickest way to find keywords with search traffic potential:Not all products lend themselves so well to this type of humorous storytelling. Semrush comparison. The indexability section provides directives for crawlers based on both the Meta tags and HTTP headers. Ahrefs also offers a toxic backlink checker that identifies links from low-quality or spammy websites. While website navigation describes users clicking on links, there are standard components that facilitate that navigation. Meet the Ahrefs team. 0 VERIFIED COMPANY ahrefs. To find a good niche, you first have to know what you’re looking for. Other times, it’s necessary to stand the best chance of ranking. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. Step 3. Helen is a content marketer and outreach specialist at Ahrefs. If you want a simple way to change the tone of voice in your work, the AI. Ahrefs Looker Studio connectors are available for Advanced and higher plans. Here’s how to do it: 1. Much of its functionality is similar to TubeBuddy. Similarweb 18. 2. But being able to at least identify issues that can be forwarded to a specialist is a must for every SEO pro. Click “Open in” and choose “Content gap”. The provided overview of competitor’s strategies helps users formulate new strategies accordingly. Most often, a harmful crawler will hog your bandwidth, causing pages to slow down and hurting your site’s user experience. Ahrefs’ Generador gratuito de párrafos con IA uses a language model that learns patterns, grammar, and vocabulary from large amounts of text data – then uses that knowledge to generate human-like text based on a given prompt or input. Ahrefs 的失效链接检查器由业内 最大的实时反向链接数据库 提供支持。. Co to jest Ahrefs? Semrush Free Trial 2023 — Worth $119. Here’s how to see a page’s live backlinks: Go to Site Explorer. $12/month as a starting point is good, even if the research caps can get annoying. İçerik stratejimizi planlamak için Ahrefs verilerini kullanmak, blogumuza yapılan ziyaretleri önceki yıla oranla %200’den fazla artırmamıza yardımcı oldu. Overall, when it comes to index size, features, and price, Ahrefs is the best value. Updated: April 28, 2023 6 min read. By inputting sentences into the tool, users can receive rephrased versions that offer enhanced readability, improved flow, and better overall structure. Here’s the list of the most worthy Semrush competitors: SE Ranking. Bezstronna Ahrefs Recenzja: Kluczowe Funkcje i Ceny 2023 Ahrefs - Najlepsze narzędzie SEO na rynku. If you already know which keyword you want to rank higher for, skip this step. Aquí tienes cómo funciona el proceso: Analizar – El growth lead trabaja con el analista de datos para descubrir áreas de oportunidades para crecer. Ahrefs Keywords Explorer: Best for Keyword Research and SERP Insights Ahrefs Keywords Explorer is a comprehensive keyword research tool that offers valuable insights to YouTube creators. 然后你得点击 Request indexing（请求索引）按钮。. Ahrefs offers four plans that range from around INR 6,800 to around INR 68,253 per month when paid annually. Crawl your website. I tried SEMRush with a free 7-day trial, but I found for keyword research, Ahrefs is a lot more accurate in terms of keyword difficulty and where I should focus my time and energy on certain keywords for content writing. 3/ See keywords that bring you traffic. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. This list is a goldmine for those who want to increase their website organic traffic and online presence. The Instagram Bio Generator could analyze a business's core services, target audience, and unique selling points.